This graph is interesting. It shows how smart phone ownership has drastically increased.
H/T Adage.com
Also in the report was that more people access the net now with a mobile device than a PC or laptop.
There are a few things to take away from this.
- Right now we are seeing a migration from dumb phones to smart phones. This migration will only have a limited life span though as the market matures. In other words at some point everyone will have a smart phone who wants one.
- At that point phone companies will have to go after new markets.
- These new markets I think will be younger users. It helps sell more phones and will help establish brand loyalty.
- Smart phones will plummet in cost as time goes on. Right now the limiting factor is data plan costs. Watch for that cost to drop pretty soon too.
I wonder how many students across the world this fall will have a smart phone in their pocket on the first day of class?
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Mobile Phones Overtake Number of PCs in Key Global Markets | Ad Age Stat – Advertising Age
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The Google data also finds that more consumers in each of these markets now have an internet-capable mobile device than have a desktop or laptop computer. In the U.S. the difference is nearly 10% more (76% to 68%), although consumers still report accessing the internet on multiple types of devices.
Tablets were seen as gaining share, hovering around 10% in each market outside the U.S. and slightly higher (17%) here. This week Pew Research Center issued some new numbers from its ongoing internet and American Life survey that show holiday sales of tablets and e-readers have doubled market share in a matter of weeks. The new Kindles and strong iPad sales helped drive that
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Posted from Diigo. The rest of my favorite links are here.
