Posted by: crudbasher | April 19, 2012

Disruptive Innovation Comes Quietly


(cc) Chad's Capture

Last year Google unveiled a product called Google TV. It’s a box that hooks up to your TV and organizes web video content. So far, they haven’t been very successful with it but I think that has more to do with a lack of cooperative content providers than the idea itself.

The idea of connecting the Internet to your TV isn’t a new one. As more and more TVs are having small computers stuffed into them to make them “smart” TVs, we will be seeing more of this. These devices are actually more like computers now than TVs as we used to know them.

The reason I consider these to be disruptive innovations is that once you are delivering content by the Internet, the big networks like ABC don’t have an advantage anymore. You used to need a national network of affiliate TV stations in order to broadcast to everyone. Now you just need a server and some interesting content. Heck, you can actually broadcast with just an iPhone! Everyone is on the same level playing field.

Right now, if you have an idea for a TV show, you have to shop it around to a network or TV channel and hope they pick it up. However they will only do so if they think it will appeal to a certain amount of people. Some shows that would target a more niche market never get made. So what if these niche shows go get funding via Kickstarter and sell directly to their fans? Glenn Beck left Fox News and is doing this exact thing. For $5 a month you can watch his show on the Internet. How long before these sorts of shows end up on Google TV?

This is yet another example of the Internet Disaggregation effect.

Check out this Google TV for more info on how their system works.




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